Qwilt Debuts Network Video Delivery Platform

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Thursday, March 8th, 2012
qwilt

Qwilt, the provider of network video-infrastructure technology, is debuting its video delivery solution, which aims to give carriers control over Internet-video traffic in their networks.

For background, Qwilt helps Internet-service providers more efficiently and cost-effectively deliver high-quality video to their customers. That means more consumers can see video from sources like Netflix, YouTube and Hulu in the highest possible quality, when they want.

Qwilt’s video-technology company solves a pretty big problem related to the recent explosion of video being delivered over the Internet (through Netflix, YouTube, Hulu, etc.), on multiple screens. Video now represents up more than two-thirds of all online activity is and expected to grow beyond that. Streaming videos from the Netflix service alone make up 30% of Internet traffic during peak evening hours today. There is an enormous strain all this new content is putting on Internet providers.

The startup’s technology can be used by carriers to identify, monitor, store and deliver Internet video and allows carriers to create a universal video delivery layer that works transparently, without interruption or changes to content provider or network infrastructures.

Qwilt’s technology uses patented, video-content classification and analysis technology to detect video content in an operator’s Internet-traffic stream. Then, it adds optimized storage
and delivery capabilities to create a more unified appliance offering carrier-grade performance, scalability and reliability. And the startup says that its product is a plug-and-play device that can be dropped easily into existing networks without requiring any infrastructure changes.

The new product, which has been in stealth for the past two years, reportedly has seen a performance gain of at least five times over competing products. And Qwilt is announcing that the Mitsubishi Corporation in Japan is using its product.

Qwilt recently raised $24 million in funding from Accel Partners, Redpoint Ventures and others.


Company: Qwilt
Website: qwilt.com
Launch Date: 2010
Funding: $24M

Qwilt’s products help carriers reduce the impact of over-the-top (OTT) video traffic on their networks, improve quality of service for their end users, and prepare their networks for the future of online video. Qwilt’s Universal Video Delivery solution combines transparent caching, video delivery, and analytics in a unified, purpose-built, turnkey platform. Qwilt’s QB-Series monitors the network for video traffic, identifies the most popular titles, stores them locally, and delivers content to subscribers in close proximity without having to repeatedly...

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