Moshi Monsters is on a licensing roll these days. There have new toys, comics and now Mind Candy, the company behind it, has signed a deal with Sony Music on a 12-track album dubbed “Music Rox” which will feature songs from popular Moshi characters like Dr Strangeglove, Big Bad Bill and Sweettooth. This is just the start of a series of albums. Given that Sony has experience taking reality stars mainstream there’s no reason it can’t do the same with another bunch of monsters.
An estimated 60 million children between 6-12 years old now play the game and can’t get enough of the Moshi brand.
Jason Perry, head of Moshi Music and a former producer for McFly and The Pussycat Dolls, told The Sunday Telegraph: “Moshi Monsters has never released an album before so this is a big opportunity. The thinking behind it is that we don’t want the company to just be a computer brand. We want to turn it into the number one children’s brand.”
The album will be on sale from iTunes from April 2.
Mind Candy specializes in the development of new types of multi-player, online gaming experiences.
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