Aurasma
mobile world congress

Aurasma Augments Reality Anywhere — Even Waiting For A Cab

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At many conferences, like the Mobile World Congress, it seems the best demos usually end up happening while waiting in line for lunch or for a cab. While rolling through the pile of video content I collected at the MWC this year, I ran back across this Augmented Reality demo by Aurasma. It is a perfect example of the “elevator demo” and in one way illustrates the portability of many AR concepts – they don’t rely on a bunch of fixed assets or perfect lighting situations.

This is a pure marketing piece and really shows how effective AR can be a delivering unique, interactive video content.

Check out the second post in the series from MWC here.