RadiumOne, an online ad network that aims to combine social and intent data to serve ads, is launching a new consumer-focused application today, Via.Me. Basically, the iOS app allows you to capture, filter, and share pictures, images, videos, audio and other content across multiple social networks.

At launch, Via.me’s app is fairly simple. The app features 17 photo filters (similar to an Instagram experience), so that users can create and share images from the app on Facebook and Twitter at the same time. Brands and publishers are also using Via.Me as a means to create, share and publish content. The app was developed by the Focal Labs team, which RadiumOne acquired last year.

But Via.Me is more than just a consumer focused content sharing app. Founder Gurbaksh Chahal says that Via.Me is a key part of RadiumOne’s first party data product suite. For background, RadiumOne mines social data and uses this information to identify relevant consumers for brands. Through what Chahal calls “social retargeting,” RadiumOne analyzes how users interact with one another on social networks to find the consumers that identify with a brand’s current customer base, and then serves advertisements to this audience across the company’s network of publishers.

Via.Me’s user data will be used to serve more targeted advertisements says, Chahal (of course, this is an opt-in experience for consumers). He explains that data from the consumer app is given to brands to serve more targeted display advertising.

RadiumOne also recently launched PingMe, a group messaging app.

Crunchbase

• RADIUMONE

Company: RadiumOne

Website: radiumone.com

Launch Date: September 2009

Funding: $33.5M

RadiumOne is the first Dynamic Audience Platform. RadiumOne’s Dynamic Audience Platform (DAP) harnesses social interaction data through its own first party products and delivers audience scale for today’s social Web. Each day RadiumOne sees millions of social sharing interactions from their Po.st, re.Po.st, Expressions, and Via.Me products as well as through various data partnerships. This dynamic data is constantly changing and being updated to ensure the most relevant and timely ads are being delivered. RadiumOne’s patent-pending ShareGraph™ technology operates in...

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