Keen On… Cary Sherman: The RIAA Needs To Give Music Consumers What They Want (TCTV)

Andrew Keen

Andrew Keen is an Anglo-American entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit “Cult of the Amateur: How the Internet is Killing our Culture” which has been published in 17 different languages and was short-listed for the Higham’s Business Technology Book of the Year award. As a pioneering Silicon Valley based Internet entrepreneur,... → Learn More

Tuesday, February 28th, 2012

So has the Internet been the best or the worst of things for the music industry? Some musicians, like Camper Van Beethoven’s David Lowery, argue the latter; while some technologists, like BitTorrent’s Bram Cohen think the former. And this all important question – the real impact of the Internet economy on both musicians and music consumers – is one that I asked Cary Sherman, the Washington DC based CEO of the Recording Industry Association of America (RIAA), when we Skyped yesterday.

Sherman, of course, isn’t the most popular fellow on the Internet. But, as is so often the case with controversial public figures, the actual guy turns out to be more interesting than the way he is often parodied. Yes, the RIAA CEO told me, there is a close connection between the dramatic fall in the industry’s revenue and the rise of illegal file sharing – an economic collapse he describes as “enormous” and “devastating”. And yet Sherman acknowledged to me that the contemporary industry has to give music consumers “what they want”. This can’t, of course, be free music -  but must, he recognized, incorporate the stunning innovations of today’s digital economy.

This is the first part of a two part interview with Sherman. Tomorrow, he answers a number of your tweeted questions, including one about his controversial NYTimes op-ed from earlier this month about Wikipedia and Google.


Cary Sherman is the president of the Recording Industry Association of America (RIAA). The trade group’s member companies are responsible for creating, manufacturing, or distributing 90 percent of all legitimate sound recordings sold in the United States. As the president, Mr. Sherman represents the interests of the $11.5 billion U.S. sound recording industry – the largest market for prerecorded music in the world. He coordinates the industry’s legal, policy and business objectives and his responsibilities include technology, licensing, enforcement,...

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Website: riaa.com
Launch Date: 1952

The Recording Industry Association of America (RIAA) is the trade group that represents the U.S. recording industry. Its mission is to foster a business and legal climate that supports and promotes our members’ creative and financial vitality. Its members are the record companies that comprise the most vibrant national music industry in the world. RIAA members create, manufacture and/or distribute approximately 90% of all legitimate sound recordings produced and sold in the United States. In support of this mission, the...

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