(Founder Stories) Warby Parker: “Less Than 1% Of Eyeglasses Were Sold Online”

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In episode II of Chris Dixon’s Founder Stories interview with Warby Parker’s co-founders, David Gilboa and Neil Blumenthal, the trio discuss topics spanning Warby Parker’s social responsibility efforts to the state of e-commerce.

Off the bat, Gilboa tells Dixon that Warby Parker strives to be an environmentally friendly organization focused on giving back to the community. In addition to being “100% carbon neutral” Gilboa highlights Warby Parker’s “Buy a Pair, Give a Pair” initiative where Warby Parker donates a set of glasses for every set it sells.

Speaking to setting up shop in Manhattan, Gilboa (who previously lived in San Francisco) says, “I was sort of brainwashed into thinking that if you wanted to launch a startup, particularly anything Internet based, you had to do it in the Bay area.” His views have since changed and Gilboa is now in lockstep with co-founder Blumenthal who says, “New York was the right place to be because we are a fashion brand, and New York is the fashion capital of the world.”

As other New York e-commerce brands like Birchbox and Fab gain popularity, Galboa is bullish on Warby Parker’s future. He tells Dixon, “When we started looking at the eyewear industry, less than 1 percent of eyeglasses were sold online, but we are huge believers in the fact that eyeglasses are going to follow all these other consumer product categories and more and more of that spend is going to go online.”

Before the interview wraps, Gilboa take a moment to offer advice to budding entrepreneursMake sure to watch the entire interview to hear everything the pair has to say.

Episode I of Warby Parker’s Founder Stories interview is here. Links to Founder Stories episodes featuring BirchBox are here.

Past episodes of Founder Stories featuring leaders from Reddit, KickStarter, Tumblr, TripAdvisor, ZocDoc, Charity: Water and may other startups are here.