Tablet publishing platform Onswipe is launching its content recommendation throughout its network of publishers today - introducing a Outbrain like feature where readers are given choices of articles from its thousands of partners in realtime. (Readers can access the feature by tapping on the Rocketship in the bottom right corner of the page.)
This move could mean a double digit % lift to publishers according to Onswipe founder Jason Baptiste. The Onswipe network manages tablet publishing for companies like BBC, Ziff Davis, Moguldom, Slate, Thomson Reuters, NY Times, Conde Nast and brands like Amex, Verizon, Tom Ford, Sprint and Lincoln and its readership is in the millions.
“This is really the first time we're launching a feature that is a glimpse into a big part of our mission of connecting the web together through experience,” Baptiste tells me, “If the tablet is the TV of this generation, we see Onswipe as the platform powering and connecting all the channels together. Today's release lets us finally do this – start driving traffic between all of the sites in our network.”
Baptiste holds that content recommendation is the first step in his plan to solidify Onswipe as a network of touch-friendly sites, “We always ask ourselves this question: 'How can we leverage all of our publishers to start bringing them more traffic?.' Everyone also thinks the app store is a driver of distribution for publishers, when it's really not. We can now tell publishers: publish with Onswipe and we can also get you new distribution+more traffic.”
The startup has a few more network-themed releases slated for 2012. “ We've never seen Onswipe as a tools company that lets people just build sites. We see Onswipe as a connected network of sites,” Baptiste said.