Pops, maker of an application that adds another dimension to the mobile notifications people receive on their Android smartphones, has raised $1.5 million from Mangrove Capital Partners, who were early investors in companies like Skype, Rdio, OpenX, Kupivip.ru, Nimbuzz and Wix.
Pops basically enables mobile users to customize smartphone alerts, including new email, SMS, Facebook, Twitter, Google+ and whatnot in a more creative way than you’re used to.
Pops’ technology essentially captures incoming notifications and personalizes them according to a user’s needs and wishes, including animations or video clips that wrap the alerts in question.
Not something for power users who receive such mobile notifications every other minute or worse, or rely on instant delivery of alerts for their professions or whatever, but it’s nice to know you can at least customize those typically bland phone notifications.
The startup behind the application plans to monetize the service by offering premium content. Since we last wrote about Pops, the app has garnered close to 500,000 downloads.