Before big data was a hot investing theme, Roger Ehrenberg was one of the first seed investors to focus almost exclusively on startups using data as a competitive edge. His NYC-based fund, IA Ventures, has backed companies such as Billguard, Coursekit, DataSift, Next Big Sound, Simple, ThinkNear, and Yipit. His first fund, raised in 2010, was a $50 million seed fund. Now, IA Ventures just raised $105 million to double down on data plays in Fund II.
The bigger fund will give IA Ventures the ability to make bigger bets, while still sticking to early stage deals. “I think the biggest difference is we now have the firepower to lead seeds, As and also Bs,” says Ehernberg,, “and we can take companies through the growth stage.” Up until now, IA Ventures mostly backed pre-revenue companies somewhere “between a Powerpoint and a prototype,” says Ehrenberg. Those require a lot of hands-on work to help get them to a revenue-producing stage, which IA Ventures will continue to do, but its team can only help so many companies.
With Fund II, IA Ventures will try to achieve a more balanced portfolio made up of both seed and later-stage companies already generating revenues. It is expecting to invest in about two dozen companies over the three-year life of the fund. The first investment from Fund II was the Next Big Sound’s recent $6.5 million series A, which IA Ventures led (writing a check for $4 million, it’s biggest ever).
Ehrenberg is among a new class of VCs with roots as an angel investor. He personally backed Buddy Media, bit.ly, TweetDeck, Invite Media, Clickable, and Stocktwits. In another life he was an investment banker, but he doesn’t like to talk about that now. He turned his angel investing into a real seed firm, which is now moving up the stack. Jeff Clavier’s SoftTech Ventures, which also just raised a new $55 million fund, is a similar angel-turned-VC, but with a different investing style.
In fact, there seems to be a divide between East Coast and West Coast superangels. “There is a huge ideological argument right now at play,” says Ehrenberg. Investors like Ron Conway, Dave McClure, and even Clavier make a lot of small bets—60, 100, or more per fund—hoping a few of them will pay off massively. They know that somewhere in their portfolios could be the next Google or Facebook. The East Coast seed investors are a little bit more cautious (they would say “disciplined”). Ehrenberg models IA Ventures more like a small Union Square Ventures or Foundry Capital—a more concentrated portfolio where the investors use their contacts or domain expertise to help take some of the risk out of the companies.
“The optimal point on the risk-return frontier,” says Ehrenberg, “is putting small amounts early, being close, and being in a position to put in more money when there is an opportunity to de-risk as opposed to holding a portfolio of lottery tickets and hoping that one of those lottery tickets looks like Google or Facebook.”
His limited partners seem happy with that approach. They know what they are getting and they can invest in a lucrative theme. Although, truth be told, Ehrenberg doesn’t really talk about “big data” that much anymore. “We never use it because it doesn’t mean anything,” he admits. Data is not valuable unless you do something with it. It only means something when you drill down to the specifics. IA Ventures likes to invest in companies that create contributory databases, where consumers give their data in return for something more valuable (like TC Disrupt finalist Billguard which gives you fraud protection in return for your credit card billing data); core enabling data technologies, or applications that leverage large data sets (like Simple, the new banking product still in private beta).
IA Venture invests in early-stage companies developing breakthrough tools and technologies for managing and extracting value from Big Data. IA Ventures was founded on the belief that managing and extracting value from massive, occasionally unstructured, often real-time data sets is a competitive advantage. Most data generated today is simply treated as exhaust “lost forever” along with the valuable insights held in it. This is purely because all but the most sophisticated organizations are overwhelmed by the massive datasets that are now...
Roger Ehrenberg is the founder and Managing Partner of IA Ventures, a firm that invests in companies creating competitive advantage through data. Prior to forming IA Ventures, Roger was an active angel investor through IA Capital Partners, a seed-stage investment firm focused on digital media and financial technology. From 2004 to 2009, Roger seeded 40 companies, including bit.ly, Buddy Media, Clickable, Global Bay Mobile Technologies (sold to Verifone), Invite Media (sold to Google), Magnetic, MyTrade (sold to TD Ameritrade), Solve...
BillGuard is people-powered antivirus for bills. BillGuard, a personal finance security company recognized by Online Banking Report as one of the top online banking innovations of all time, has developed a groundbreaking new approach to identifying deceptive, erroneous and unauthorized charges on consumer credit card and debit card bills. BillGuard uses crowdsourced big-data analytics to harness the collective knowledge of millions of consumers reporting billing complaints online and to their merchants and banks. The free service scans user’s e-statements...
DataSift is the leading social data platform, enabling companies to aggregate, filter and extract insights from the billions of public social conversations on Twitter, leading social networks and millions of other sources. DataSift provides access to both real-time and historical social data to uncover insights and trends that relate to brands, businesses, financial markets, news and public opinion. Delivered as a cloud platform, DataSift does the heavy lifting for companies creating social media monitoring, social CRM, business intelligence, financial trading...
Launched in 2009, Next Big Sound is the leading provider of online music analytics and insights, tracking hundreds of thousands of artists across all major web properties (YouTube, MySpace, Facebook, Twitter, Wikipedia, Last.fm etc.). For the first time, people can track and artist’s .com traffic, unit sales and radio data along side social media networks to measure results and gain actionable insight from activity, both online and off. The Next Big Sound Premier platform allows the measurement...
Yipit gathers deals on products and experiences from Gilt, Groupon, LivingSocial, Jetsetter and hundreds more. Tell us what you want, and we’ll find it for you, usually at a fraction of retail.
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