Israeli startup Appoxee has raised an undisclosed amount of funding from early-stage investment firm Cyhawk Ventures.
The company offers a service that helps app developers and publishers increase user engagement through rich push notifications and helps them with things like audience segmentation, targeting, analytics and reporting.
Read more over at TechCrunch Europe.
Appoxee is mobile engagement platform which focuses on automating inbound marketing efforts for app publishers. Our intuitive interface allows anyone to create, manage and maintain engagement campaigns for the purpose of creating user loyalty and maximizing user life time value. With a diverse set of communication channels such as push notifications, rich inbox messages, analytics and optimization tools Appoxee assures that every mobile publisher has a way to reach the right users with the right message at the right time. Our company...
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