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Pokki Gives Quick Access To Madden NFL Superstars, Just In Time For The Big Game

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Arianna Wants To Put A Nap Room In TechCrunch HQ. LOL.

It’s the Super Bowl season, when a host of services and apps debut just in time for the biggest television event of the year. And, if you’re a fan of Madden’s NFL Superstars (a web app that’s available through Facebook), then you’ll like this launch: the game is now available as a Pokki right here.

Pokki, for those that haven’t used it, is a platform that lets you install lightweight apps that live in your Windows Taskbar (a Mac version is on the way). Each app gets its own icon — click on it, and the app will pop open immediately, click away and it’ll hide itself, and when you click it again, it’ll pick up right where you left off.

The point is to give you quick access to apps without having to deal with browser tabs or standalone windows, and it works well.There are other apps and services that do something similar (Mac users may want to check out Fluid), but Pokki’s platform features apps that are specifically designed for its quick, pop-over design.

Pokki has landed two major gaming companies so far: Kabam and, with this launch, EA, and it seems likely that more will follow suit (the platform is well-suited for quick sessions of gaming throughout the day). And there are other apps available as well, including Gmail and eBay.

The company says that Pokki is still in beta and hasn’t yet focused on marketing, but that its early numbers are very promising — so far they’ve seen “hundreds of thousands” of app installs, with users who have used the apps “tens of millions of times”.

The platform is also seeing strong traction with its built-in app market: 60% of users are browsing and installing two new apps per month.

Pokki is one of two main products from SweetLabs — their other major product is OpenCandy, which lets developers include targeted ads within their application’s install flow.