Ecommerce Platform Shopify Acquires Mobile App Development Studio Select Start

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, February 1st, 2012
select

Shopify, which provides a turnkey e-commerce technology that lets anyone create a storefront online, has acquired mobile app and game studio Select Start Studios.

The acquisition will be used to further Shopify’s mobile commerce initiatives. While all Shopify stores already include mobile optimized storefronts and checkouts, the acquisition of S3 will bring over 20 new mobile-focused engineers to the Shopify team to continue developing mobile offerings for merchants.

Shopify’s web-based platform allows anyone to set up a store in moments, add items to sell, upload images, add tags and group items, and integrate PayPal or other credit card processor for payments. Storefronts and shopping carts can be customized and the platform assures security for all transactions. Today, the ecommerce platform has over 20,000 active online stores in 80 different countries.

for example, Angry Birds uses Shopify’s platform for e-commerce sales (and a sizable portion of Angry Birds online store’s sales are made through a mobile device, says the company). Shopify recently raised $15 million in new funding.


Company: Shopify
Website: shopify.com
Launch Date: 2005
Funding: $22M

Shopify is an ecommerce platform that allows individuals and businesses to create online stores. Shopify currently hosts over 50,000 active online retailers, including: Gatorade, Amnesty International, General Electric, Tesla Motors, LMFAO, Foo Fighters, Encyclopedia Britannica, Tata Group, Evisu Jeans, GitHub, Evernote, and more. Shopify was founded in 2006 by Tobias Lutke, Daniel Weinand and Scott Lake, three snowboarding enthusiasts who wanted to create a better way to sell their snowboards online. Shopify has raised $22 million in Series A...

→ Learn more