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  • Pre-IPO Filing, Facebook Trading Privately At $84 Billion Valuation

    Erick Schonfeld

    Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

    Monday, January 30th, 2012
    Facebook $84B

    As everyone waits for Facebook to file for its IPO this week, one of the big questions is what will its valuation be. Will it hit the magic $100 billion?

    Well, we are not going to find out this week because IPOs don’t get priced unti right before the offering, which isn’t expected until April or May. And a lot can happen between now and then. (What will be filed is the preliminary S-1 with all of Facebook’s financials and other corporate information).

    But if Facebook went public today, chances are that it would get a valuation of around $85 billion. We know this because there is a pretty good proxy. Facebook shares trade on provate markets like Sharespost and SecondMarket. In fact, there is an auction going on right now on Sharespost for a block of Facebook shares which ends on February 2 (the same day the filing is expected to hit). The last contract was yesterday at $35.50, which gives Facebook an implied valuation of $83.5 billion. The last auction on Sharespost closed at a “clearing price” of $34 on January 20, which gave it an implied valuation of $80 billion.

    Sharespost is an illiquid market with limited supply, so this is a very loose proxy. But it sets an important benchmark.

    Another benchmark to look at is other social networking stocks that are already trading publicly, most importantly Zynga and LinkedIn. Both fell after their IPOs, but have been rallying so far this year ahead of earnings. (Zynga is finally above its $10 IPO price). Who knows where they will be in April or May, but a bull market for those stocks will mean a higher valuation for Facebook at its IPO. If they tank again, then Facebook’s valuation could also come under pressure.

    If $85 billion sounds familiar, that is because that is where Facebook was trading on the private markets almost a year ago. Valuations kept going up after that, helping LinkedIn and other Internet companies go public. Then all the IPOs sank, and now they are climbing back.

    For public investors who believe that Facebook will be the next great tech stock, a lower valuation at the IPO will be better. Whether it is $85 billion or $100 billion, a huge chunk of Facebook’s value arguably has already been captured by private investors. Even if Facebook is eventually worth more than Apple’s current $422 billion market cap, that would only be a 4X to 5X return on an IPO over time, depending on where it starts. For context, Amazon has returned more than 125X on IPO investors.


    Company: Facebook
    Website: facebook.com
    Launch Date: February 1, 2004
    IPO: NASDAQ:FB

    Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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    Company: Zynga
    Website: zynga.com
    Launch Date: July 2007
    IPO: NASDAQ:ZNGA

    Zynga was founded in July 2007 by Mark Pincus and is named for his late American Bulldog, Zinga. Loyal and spirited, Zinga’s name is a nod to a legendary African warrior queen. The early supporting founding team included Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale, John Doerr, Steve Schoettler, Kevin Hagan, and Andrew Trader. Zynga’s mission is connecting the world through games. Everyday millions of people interact with their friends and express their unique personalities through our...

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    Company: LinkedIn
    Website: linkedin.com
    Launch Date: May 1, 2003
    IPO: NYSE:LNKD

    With over 100 million users representing over 200 countries around the world, LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients. Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts. Competitors to LinkedIn include sites such as XING, Doostang and Ecademy. Of note, LinkedIn won...

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    Company: SharesPost
    Website: SharesPost.com
    Launch Date: 2009

    SharesPost is the market for today’s fast-growing private companies, their shareholders and qualified investors. SharesPost enables companies to manage liquidity and raise primary capital online; provides investors access to private companies through direct investments and managed funds; offers shareholders liquidity options; and empowers option holders to exercise their options. With a listing of over 200 fast-growing companies, an extensive network of investors assembled in one place online, and a broad offering of independent, third-party research and customized products and...

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