asymco

Apple’s Off-The-Charts iPhone And iPad Sales

Next Story

Let’s Get Personalized: Moving Beyond Recommendations

Sometimes you have to see things to truly appreciate their magnitude. Apple’s latest quarter was so massive that MG had to write two posts about it: $46 billion in revenues, 37 million iPhones sold, 15 million iPads. The chart above, which comes from Francesco Schwarz, using data from Apple and Asymco (see a fully interactive version here), shows how unusual this quarter was for Apple.

The quarter was driven by iPhone and iPad sales. And you can see that by looking at the blue and red lines, which show unit sales of each. iPhone sales went from 17 million the quarter before to 37 million. They more than doubled in a single quarter.

But look closely at the iPad line. What I just noticed for the first time is that Apple sold almost as many iPads last quarter as it sold iPhones in the previous quarter. And now it is selling as many iPads as iPods. That red line is going to keep on going up. Will it ever catch up to iPhone sales?