The Wii U brand is a bit underwhelming. At best it builds upon a very successive product. But at worst the name suggests its simply an add-on rather than a completely revamped system. A new report just surfaced that sources a Nintendo insider stating the company is considering renaming the next-gen Wii.
Nintendo is quickly spiraling down. The Wii U — or whatever it’s to be called — needs to be a hit. Nintendo cannot misplace another piece in Tetris.
CVG is reporting that following the 3DS disaster the 100-year old gaming company might change its Wii U strategy prior to E3 in June. The 3DS name is essentially the same naming convention as Wii U — a play on the name of the predecessor. However, consumers have seemingly been put-off by the name causing Nintendo to spend more marketing on the 3DS’ name rather than the 3DS’ features.
That can’t happen with the Wii U. Nintendo experienced a net loss of $630 million between April and December of 2011. It needs the Wii U to be an instant hit. The console is set for a 2012 release. Nintendo just needs to decide if it needs a name change (it does).
Nintendo, a technology company widely known for its line of game consoles, was actually founded in 1889 by Fusajiro Yamauchi. It began as a Card Game company and evolved into one of the largest Japanese companies with a Market Capitalization of over $85 billion. It’s most recent game console, the Wii, has been one of the most difficult consumer devices to buy, because of such high demand. Nintendo of America is consistently amazed and humbled by the passion and...