Chart: Android Is Catching Up To iOS In Mobile Video Views

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With 250 million Android devices out there, growing by more than 700,000 activations a day, a lot of mobile video is watched on Android cell phones and tablets. It is not quite as much yet as on Apple iOS devices but it is catching up fast.

A year ago in January, 2011, Apple dominated mobile video views, with iOS devices accounting for 87 percent of all mobile views, according to data from video encoding and short-url service Vid.ly. Android had a scant 5 percent. By December, 2011, Android’s share of mobile video watching grew to 32 percent, while Apple’s shrank to 52 percent.

Vid.ly is a service run by Encoding.com, which launched a year ago. The data is only from its service, but is from a large enough sample (more than 1 million video views a month for each platform) that it should be representative.