With 250 million Android devices out there, growing by more than 700,000 activations a day, a lot of mobile video is watched on Android cell phones and tablets. It is not quite as much yet as on Apple iOS devices but it is catching up fast.
A year ago in January, 2011, Apple dominated mobile video views, with iOS devices accounting for 87 percent of all mobile views, according to data from video encoding and short-url service Vid.ly. Android had a scant 5 percent. By December, 2011, Android’s share of mobile video watching grew to 32 percent, while Apple’s shrank to 52 percent.
Vid.ly is a service run by Encoding.com, which launched a year ago. The data is only from its service, but is from a large enough sample (more than 1 million video views a month for each platform) that it should be representative.
Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code. The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards...
iOS is Apple’s operating system for their mobile devices. It debuted in 2007 with the release of the first iPhone, but has since been extended for use with the iPod touch, iPad, and Apple TV. iOS’ user interface relies on users’ direct manipulation of the product screen with multi-touch gestures, including swipes, pinches, taps, and reverse pinches.
Encoding.com, the world’s largest video encoding service, powers video transcoding for 3,000+ companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle and advertising. Blending an affordable SaaS model with sophisticated integrations on the AWS and Rackspace cloud computing platforms, Encoding.com enables publishers and developers to instantly scale without expensive video infrastructure investments. Encoding.com supports ALL popular web and mobile formats utilizing Encoding Intelligence™ to accelerate processing and optimize display on any device. With millions of encodes...
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