SkyGrid, a startup that offers a powerful news aggregator to consumers is venturing into the TV content and media business with the launch of Touchtv, an iPad app that allows viewers to watch recent programs from popular sports, entertainment, politics, and news channels.
Custom designed for the iPad, Touchtv, which is a free app, aims to give viewers their own personal TV via the iPad to watch their favorite channels. SkyGrid has partnered with a number of networks including Fox, CBS, ABC, NBC, ESPN, OWN, E! and others to show specific content and programming.
You can simply launch Touchtv on your iPad and “touch” any channel to start watching. From the Home Screen viewers can watch their channels and personalize their TV. As SkyGrid CEO Kevin Pomplun explains to me, Touchtv aims to replicate an identical experience to watching TV and flipping through channels. Unlike Hulu, Netflix, or others, Touchtv not trying to provide full sitcoms or games, but instead is trying to give users the channel watching experience.
In addition, LG has selected the Touchtv experience to be embedded in 40 million of their TVs which will be in market in the next year and a half. The aim of this could be to give cord cutters the ability to watch network programming without cable.
Touchtv still faces competition from Hulu, Netflix and even the individual iPad apps offered by cable operators and networks for the leanback experience. Pomplun says that SkyGrid will continue to operate independently from Touchtv.