Zmags, a provider of rich media mobile and social merchandising solutions, has secured $7 million in financing from Square 1 Bank and from existing backers OpenView Venture Partners and Northcap Partners.
Zmags offers a SaaS platform called CommercePro, enabling e-retailers to benefit from commerce transaction capability integrated directly into their digital merchandising and catalog environments.
The company says it plans to raise more growth equity from a unnamed private equity firm later this year, to bankroll further expansion and ‘strategic acquisitions’.
Marketing optimization software company ThinkVine this morning announced that it has raised $8 million in Series C funding from Northwater Capital Management and existing investors, including Draper Triangle, DFJ Portage, CincyTech and Ft. Washington Capital Partners.
ThinkVine offers an SaaS solution to business-to-consumer marketers looking to optimize their marketing ROI across the board, based on the company’s ThinkAhead Technology, which can simulate how consumers respond to different marketing plans in real-time.
Also read: Neolane Lands $27 Million For ‘Conversational Marketing’ Tech
Zmags is redefining the online content and shopping experience across web, tablet, mobile, and social channels with our cloud-based rich-media marketing platform. We provide marketers and e-commerce teams from many vertical industries with a deeply engaging and fluid online presentation capability that lets them tell highly captivating stories through curated digital experiences, such as digital catalogs. With Zmags, leading brands have measurably and dramatically increased customer engagement, conversion rates, order size and brand loyalty without the burden of IT...
ThinkVine Corporation is a leading provider of advanced marketing optimization software and services. ThinkVine’s marketing optimization software enables B2C marketers to maximize their ROI across all of their marketing investments. Our breakthrough ThinkAhead Technology simulates how consumers respond to different marketing plans to provide richer historical insights and better forward-looking guidance than traditional marketing mix, as well as support for an agile, objective ongoing planning process. Recently named a Leader with the highest rated current offering by an independent...
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