With nearly 7 million new Android phones and iPhones activated on Christmas Day, an app-downloading frenzy was a foregone conclusion. App research firm Flurry estimates that a combined total of 1.2 billion apps were downloaded during the holiday week between December 25-31. That compares to an average of 750,000 mobile apps downloaded per week earlier in December, or a 60 percent jump.
This is the first time app downloads surpassed the one-billion mark in a single week. About little less than a quarter of those apps (242 million) were downloaded on Christmas Day itself. People download a bunch of apps when they first activate their phones, and then add more as they discover new apps. But that first week the downloading activity is at a height while consumers are still eager to play their new toys.
The geographic breakdown is also notable, with the U.S> accounting for nearly half of all downloads (509 million), followed by China (99 million), and the UK (81 million). Then Canada, Germany, and France all came in at around 49 million.
Flurry helps companies build, measure, advertise and monetize mobile applications in the new app economy. The company’s comprehensive measurement and advertising platform reaches over 700 million monthly unique smartphone and tablet devices across iOS, Android and other platforms. Flurry has offices in San Francisco, New York and London. The company is venture-backed by Crosslink Capital, Draper Fisher Jurvetson, InterWest Partners, Union Square Ventures, Menlo Ventures, First Round Capital and Draper Richards.
Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code. The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards...
iOS is Apple’s operating system for their mobile devices. It debuted in 2007 with the release of the first iPhone, but has since been extended for use with the iPod touch, iPad, and Apple TV. iOS’ user interface relies on users’ direct manipulation of the product screen with multi-touch gestures, including swipes, pinches, taps, and reverse pinches.
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