adeo ressi

Startups: Give Us Your Best One-Sentence Pitch

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If you had to describe your company’s mission in a single sentence, what would your pitch read or sound like? One good way to summarize what you do and boil it down to one clear sentence, in my opinion, is following the advice of Founder Institute founder Adeo Ressi (see above).

This is how it’s done: “my company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_”.

Simple, right? In your dreams. Now, I know that the sentence above is somewhat vague (and I also realize that we’ve posted Ressi’s advice over a year ago already) but it’s spot-on, and even just thinking about this is a very useful exercise. In the short video below, you can watch Ressi talk more about his proposed one-sentence pitch setup along with some concrete examples.

I’ve seen the man explain the importance of writing, refining and delivering the one-sentence pitch to a group of aspiring startup founders just a few months ago, and I thought it was great (and amusing to see even experienced entrepreneurs struggling with this). It’s way more difficult than you’d think.

So, startup founders, watch the video below, think about it carefully, and give us your best one-sentence pitch in the comments of this post.

I asked Ressi if he wanted to help judge the entries and jump into the comment section to voice his opinion on pitches, and he agreed, so we’ll both be looking at your submissions attentively.

The best one-sentence pitches get featured in a separate post on the first day of next year.

Inspired by: Inside FI: Our Favorite #Startup VC Pitching Resources (must-click)