A new, relatively stealth startup called Rock City Apps is gearing up for the launch of a mobile application called UpTo, and has raised an undisclosed amount in seed funding from Detroit Venture Partners and Ludlow Ventures to finance the development of the product.
The company, which is based in Detroit, Michigan, plans to launch its first iPhone app ‘soon’ and lets you indicate your interest by inviting you to sign up to receive an invitation to the private beta.
You can do that here.
Rock City Apps co-founder and chief executive Greg Schwartz, previously founder and CEO of Mobatech and director of business development at Warner Music, has this to say about the service:
UpTo is a platform focused on the future tense that makes sharing calendar events simple and social. Other social applications are based on status updates and check-ins that are after-the-fact. UpTo lets friends see what’s coming, ahead of time.
The platform is built on top of your existing calendar and social graph.
Sounds interesting, but we’ll have to wait to see if it actually is.