TechCrunch Disrupt winner Shaker is already getting ready for New Year’s Eve. The Facebook app creates 3D virtual rooms where you can party with your friends and meet new people. The startup is partnering with Dick Clark Productions to create a virtual loft where a pre-party will take place right before the “Dick Clark’s New Year’s Rockin Eve with Ryan Seacrest 2012” show begins.
The New Year’s Eve loft will be a place where people can virtually hang out between 4PM and 8PM ET on New Year’s Eve before the live show begins. You will be able to dance, mingle, buy virtual drinks and watch exclusive interviews with some of the performers who will be on the ABC television show, including Will.i.am, Taio Cruz, LMFAO, Gym Class Heroes, Fergie, Blink 182, and The Band Perry. (RSVP for the event here, or just show up on New Year’s Eve—there are no fire codes for virtual lofts so there is no limit to how many people can be packed inside).
Hanging out in virtual spaces to meet new people is still a fairly new concept. Big partnership’s like this one will expose Shaker to a mainstream audience. But the experience will have to be compelling enough for them to come back on their own. Ultimately, that will depend on who shows up for the party.