Intuit has made an interesting move today with its mobile credit card reader GoPayment reader. Intuit is allowing merchants to keep and receive funds on a prepaid credit card as opposed to depositing the amount in a bank account.
Launched two years ago, GoPayment offers a complimentary app and credit card reader to allow small businesses to conduct charges via their smartphones. GoPayment, which competes directly with Square, is available for iOS, Android and Blackberry phones and the card reader simply plugs into the audio jack of a phone or tablet. The credit card data is also encrypted, (and never stored on the phone).
Similar to Square, the GoPayment mobile payment app is free and the basic service has no monthly, transaction or cancellation fees, and offers a 2.7 percent rate for swiped transactions. Intuit and Square actually both eliminated the per transaction fee.
With the Intuit GoPayment Prepaid Visa Card, merchants and retailers can have the funds they collect with GoPayment deposited into their GoPayment Card account. They can then use the card to make payments online, in stores and withdraw cash at ATMs everywhere Visa debit cards are accepted.
So who does this arrangement work for? For smaller businesses or individuals who don’t have a business bank account and still want to conveniently separate the money they make with GoPayment from their personal finances, this could be a good option. Using the prepaid card can also help merchants start accepting payments quickly as there is no bank account required to sign up. Those who prefer using a business or personal bank account can still choose to have their funds deposited into their bank account. And for the millions of U.S. consumers who are “unbanked,” a prepaid Visa card allows them to accept payments for a business without a bank account.
This makes GoPayment especially friendly for fledgling entrepreneurs or businesses who want to accept payments but don’t have a business bank account.