EA Releases The Sims FreePlay For The iPhones And iPad

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Get ready to set your house on fire! The Sims are back and are awaiting their invisible leader — you. Players have full control over a number of Sim characters just like The Sims of old. As the omnipotent creator, gamers have the ability to cause Sims to fall in love, live their life and watch them go to the bathroom. For free! No word on a naked cheat code, though.

The FreePlay app allows for 16 different Sims with 1,200 customization options for their domicile including a select number of pets. With The Sims FreePlay, EA is slowly expanding its mobile portfolio by dipping into its library of blockbuster hits.

“The Sims FreePlay app is a huge step forward in our mobile strategy,” said Bernard Kim, Senior Vice President of Sales and Marketing for EA Interactive stated in a released statement. “We’ve taken a franchise that is a best-selling brand in nearly every major video game market worldwide, optimized it for iPad and made it free for all iOS users. That opens the door for our mobile business to continue to grow while immersing new fans in a brand as wildly popular as The Sims.”

The Sims FreePlay is currently in the App Store and available for the iPad, iPhone and iPod Touch.