VerticalResponse, which provides self-service digital marketing solutions, has acquired Roost, a privately held social media marketing technology company based in San Francisco.
Financial terms of the deal were not disclosed.
VerticalResponse users can now sign up to create, schedule, manage and measure their social media marketing campaigns from a single dashboard across platforms like Twitter and Facebook.
Janine Popick, VerticalResponse’s CEO, in a statement points out that this is the first acquisition the company has completed in more than a decade in business.
In the coming months, VerticalResponse plans to integrate its email and social media marketing tools more deeply, add more features and support for more social networks, and enhance its digital marketing platform’s reporting features.
Following the acquisition, Roost CEO Alex Chang will serve as Vice President, Social Platform.
Roost actually started out as a real estate search engine, raising more than $13 million over the years. They pivoted to creating social media management software for small businesses back in 2010 – looks like they made the right choice.
Roost by VerticalResponse helps local professionals get more business from social media. Roost was founded in 2007 and is headquartered in San Francisco. Roost’s unique social marketing platform is entirely focused on helping small businesses and independent professionals manage their social presence and engage with their customers across key social networks. Roost has more than 30,000 customers across over 50 industries using its social products.
VerticalResponse Inc. provides a full suite of Web-based, self-service marketing solutions including email marketing, social media, event marketing, direct mail and online surveys. Its mission is to empower businesses and non-profit organizations to easily and affordably create, share and analyze their own marketing campaigns. Users can benefit from a wide variety of features including more than 700 free email marketing templates; the ability to share their content over social media networks; and robust reporting so that they can understand...
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