LA-Based Startup Accelerator Amplify Launches $4.5M Fund With Backing From Mark Burnett, Brian Grazer, Eric Schmidt

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, December 14th, 2011
Amplify.LA

Another startup accelerator is debuting in LA today—Amplify. With the backing of some well-known Hollywood and Silicon Valley names, the Venice Beach-based incubator is launching a $4.5 million incubator and fund. Investors include Mark Burnett (Apprentice, Survivor), Brian Grazer, Jarl Mohn, Accel Partners, BV Capital, Greycroft Partners, Rustic Canyon, Tomorrow Ventures (Eric Schmidt), Tim Draper, Gordon Crawford, Vivi Nevo, Paige Craig, Diego Berdakin and Tom McInerney.

The accelerator, which is being managed by Paul Bricault and Richard Wolpert, will be looking to incubate and invest in companies at the intersection of technology and entertainment.

Amplify will provide portfolio companies with four months of intense collaboration and mentorship with each startup receiving up to $50,000 in seed capital, office space, weekly mentor meetings with entrepreneurs and a 3-year hiatus on city taxes

“Digital entrepreneurship is really starting to blossom in Venice with the likes of Amplify and Google,” said Los Angeles Mayor Antonio Villaraigosa. “As a high-tech incubator, Amplify will help nurture a new generation of businesses, creating more jobs and more opportunity right here in Los Angeles.”

As more incubators launch in the LA area it should be interesting to see the startups and ideas that start emerging from the area. Former MySpace CEO and serial entrepreneur Mike Jones recently debuted Science, a Santa Monica-based technology studio for startup ideas.

Burnett says of the incubator: “The convergence of tech and entertainment is finally happening in Los Angeles, and I couldn’t be more excited to help Amplify bring these worlds together,” said.

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