Social Video Sharing iOS App Klip Ups The Personalization In New Version

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Klip, a mobile app that allows users to capture, share, discover and view mobile videos, is releasing a new version of its iOS app with new suggested recommendations, SMS functionality and more.

Klip, which launched in September, is focused is on the discovery and providing the highest quality video streaming around for mobile device. You simply shoot a new ‘Klip’ or grab one from your Camera Roll and share it with the community, your friends on Facebook, Twitter, on your YouTube channel, or by email. Within the app, you can watch Klips from around the world, follow other Klippers, re-klip the Klips you think are worth sharing again, or stay on top of hot topics by following hashtags.

The most prominent addition to Klip’s app is the “suggested” recommendation engine, will intelligently suggest new videos, users and topics to watch and follow. Klip will suggest videos and users to you based on your interactions in the app over time.

The app also includes SMS and iMessage to invite friends, tag friends, and share videos. And you can import contacts from your email accounts (including GMail, Yahoo, Hotmail and AOL mail). The backend of the application has also been updated to support faster uploads for HD videos.

Klip just raised $8 million in Series B funding from Benchmark Capital, Matrix Partners and Alain Rossmann (the founder of the company).