Marketing Network Martini Media Raises $13 Million

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, December 7th, 2011
martini-media-network

Martini Media, an online ad network targeting affluent consumers, has raised $13 million in venture capital led by Granite Ventures, with participation from Reed Elsevier Ventures, Silicon Valley Bank and Venrock.

Martini Media is a digital media and content platform for audience with the most money and influence online. The company’s marketing technologies allow for advance targeting in display, video, mobile, social, and audience targeting. Currently, 1,000 publishers across multiple lifestyle and business verticals are using the company’s technology.

Martini will use the new funding to continue commercializing its proprietary analytics, targeting products, differentiated multimedia and social media formats. The company also acquired U.K. B-to-B and lifestyle platform TDP Media Group


Launch Date: 2007
Funding: $19.3M

Martini Media is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world’s leading brands reach over 90 million consumers across the globe that invest in their passions at work and play. Martini Media’s full-service marketing capabilities encompass display, video, mobile, social, and audience targeting to effectively engage the most valuable audience online at...

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