Martini Media, an online ad network targeting affluent consumers, has raised $13 million in venture capital led by Granite Ventures, with participation from Reed Elsevier Ventures, Silicon Valley Bank and Venrock.
Martini Media is a digital media and content platform for audience with the most money and influence online. The company’s marketing technologies allow for advance targeting in display, video, mobile, social, and audience targeting. Currently, 1,000 publishers across multiple lifestyle and business verticals are using the company’s technology.
Martini will use the new funding to continue commercializing its proprietary analytics, targeting products, differentiated multimedia and social media formats. The company also acquired U.K. B-to-B and lifestyle platform TDP Media Group
Martini Media is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world’s leading brands reach over 90 million consumers across the globe that invest in their passions at work and play. Martini Media’s full-service marketing capabilities encompass display, video, mobile, social, and audience targeting to effectively engage the most valuable audience online at...