Overstock.com is looking to expand its brand into the realm of ebooks. But the online retailer is doing it a tad differently. Instead of signing partnerships with publishers, building a vertical retail platform and establishing a presence in the marketplace, the company briefly known as O.co simply inked a deal with ebook giant Barnes & Noble. Easy peasy ebook squeezy.
The partnership is only skin deep, though. Overstock.com/ebooks, the site’s new ebook subsite, is simply a portal to B&N. Clicking on a book directs buyers to the book’s B&N product page where the purchase can be completed. Even the genre pages redirects to the appropriate page at BN.com.
To go alone with the new ebook offering, Overstock.com is hawking a refurbished Nook Color for $149.00. “As the number one seller of refurbished NOOK® devices we are pleased to partner with Barnes & Noble to expand our product offering so that our customers have fast, easy access to the breadth of digital content that Barnes & Noble offers,” said Overstock.com President Jonathan Johnson said in a released statement today.
Terms of the partnership were not released.