E-commerce company Cooking.com has landed $13.5 million in growth capital financing in a combined debt and equity round led by private investment firm BIA Digital Partners, with San Francisco-based VC firm Azure Capital Partners participating.
The capital will be used to grow the company’s flagship site – unsurprisingly, that would be Cooking.com – and to accelerate the build-out of its “Powered By Cooking.com” e-commerce solution for branded partner stores looking to sell cookware and kitchenware products online.
Cooking.com says it offers its customers access to over 60,000 products for the kitchen as well as recipes, menus, collections and a growing library of crowd-sourced cooking content.
The company was founded in 1998 (dotcom survivor alert) and is based in Marina del Rey, CA.
Cooking.com sells more than 90,000 kitchen products, all backed by a 100% satisfaction guarantee. In addition to being a store, the site has a large collection of recipes and community features. The company was founded by a team who previously worked together at The Walt Disney Corporation. Cooking.com also operates online stores for many big brands including Starbucks (starbucksstore.com), Betty Crocker (bettycrockerstore.com), Pillsbury (pillsburystore.com) and the store for the Food Network.