Grabs $13.5 Million

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E-commerce company has landed $13.5 million in growth capital financing in a combined debt and equity round led by private investment firm BIA Digital Partners, with San Francisco-based VC firm Azure Capital Partners participating.

The capital will be used to grow the company’s flagship site – unsurprisingly, that would be – and to accelerate the build-out of its “Powered By” e-commerce solution for branded partner stores looking to sell cookware and kitchenware products online. says it offers its customers access to over 60,000 products for the kitchen as well as recipes, menus, collections and a growing library of crowd-sourced cooking content.

The company was founded in 1998 (dotcom survivor alert) and is based in Marina del Rey, CA.