Hot topics

europe

Comment

French Birchbox competitor JolieBox enters UK with acquisition of Boudoir Privé

Robin Wauters

View Staff Page

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Friday, December 2nd, 2011
Comments

JolieBox, which is essentially a Birchbox clone in France, has a another British competitor, Boudoir Privé. The news comes a few weeks after JolieBox raised 1 million euros from Alven Capital and Oleg Tscheltzoff.

Boudoir Privé will soon become JolieBox UK and the existing team will be maintained.

JolieBox’s CEO, Quentin Vacher, tells me the acquisition was eased because the shareholders of Boudoir Privé also happen to be French. Quelle coïncidence!

Every month, JolieBox delivers a “Beauty Box” to its subscribers, with a selection of 4 to 6 cosmetic products of high-end brands, for a flat fee of 13 euros.

The startup is based in Paris and was founded in 2011.

Tags: , ,