Barnes & Noble Reports Q2 Net Loss Of $6.6M, Says NOOK Is Now A $220 Million Business

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Thursday, December 1st, 2011
nook

Barnes & Noble this morning reported sales and earnings for its second quarter ended October 29, 2011, and they’re a mixed bag. Total sales decreased slightly, from $1.9 billion to $1.89 billion, compared to the prior year.

The company posted a net loss of $6.6 million for the quarter, or $0.17 per share, as compared to a net loss of $12.6 million last year. This is below Wall Street expectations.

Physical book sales declined, Barnes & Noble says, offset by increases in NOOK products and positively affected by the liquidation of the remaining Borders stores.

BN.com sales, meanwhile, increased a decent 17 percent over the prior year, from $177 million to $206 million.

Zooming in on its NOOK business, Barnes & Noble boasted about the successful kick-off for its NOOK Tablet.

The $249 device was introduced on November 7, 2011. In the first few weeks of launch, the company says the NOOK Tablet has become the fastest selling NOOK product in its history.

Says William Lynch, CEO of Barnes & Noble:

“We expect to sell millions of devices during our third quarter, adding to the millions of current NOOK customers.”

B&N further said that the consolidated NOOK business across all of the company’s segments, including sales of digital content, device hardware and related accessories, increased 85 percent in the second quarter to $220 million, on a comparable sales basis.

The company also says it plans to invest more heavily in customer acquisition activities to fuel NOOK digital growth. However, as a result, B&N expects full year EBITDA to be at the lower end of the previously issued range of $210 million to $250 million.


Company: Barnes & Noble
Launch Date: 1917
IPO: May 26, 1992, BKS

Barnes & Noble, Inc. is a bookseller. Its principal business is the sale of trade books (generally hardcover and paperback consumer titles, excluding educational textbooks and specialized religious titles), mass-market paperbacks (such as mystery, romance, science fiction and other fiction), children’s books, bargain books, magazines, gift, cafe products and services, music and movies direct to customers. As of January 31, 2009, the Company operated 778 bookstores and a Website. Of the 778 bookstores, 726 operate under the Barnes &...

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Product: nook
Website: nook.com

The nook is an electronic book reader produced by Barnes & Noble and runs on the Android platform. The nook will compete with the Amazon Kindle, Sony Reader, and other readers. It is said to include Wi-Fi and AT&T 3G wireless connectivity, a six inch E Ink display, and a separate, smaller color touchscreen that serves as the primary input device. The device will also have a MicroSD slot for extra storage. The nook has a user replaceable battery...

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