Accel Backs Brazilian Social Local Reviews Site Kekanto

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, November 30th, 2011
kekanto

Kekanto, an Yelp-like local guide and site in Brazil, has raised a undisclosed amount of Series A funding led by Accel Partners with Kaszek Ventures participating. This actually marks Accel’s fifth investment in Brazil over the past twelve months. Accel Partner Andrew Braccia will join Kekanto’s Board of Directors.

Kekanto, which translates as “In which corner?” in Portuguese, is a source of local reviews for millions of people in Brazil. The platform offers consumers the ability to quickly find information on local businesses, tourist attractions, public service offices, and other points of interest in the country.

Kekanto´s search and recommendation system blends your social network and demographic information to replicate real life word of mouth.

The startup is seeing around 3 million unique monthly visitors and Kekanto will use the new funding to expand to Argentina, Chile, Mexico and other countries in Latin America.

It’s no secret that Accel views Brazil has a huge growth market for online services. The venture firm’s recent previous investments in Brazil include Elo7, and Shoes4You.


Company: Kekanto
Website: br.kekanto.com
Launch Date: May 2010
Funding: $5.56M

The Kekanto is the social network of online word of mouth online where you exchange reviews and recommendations on places and services.

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