Research In Motion this morning introduced a new enterprise mobility solution dubbed BlackBerry Mobile Fusion, aiming to help its business and government clients manage employees’ smartphones and tablets running the BlackBerry operating system, but also Android and iOS devices like the iPhone and the iPad.
Currently in early beta testing with a limited number of enterprise customers, RIM expects to kick off a closed beta program in January 2012, with general availability scheduled for late March 2012 (pricing unknown).
Mobile Fusion will encompass the company’s Enterprise Server technology for BlackBerry devices but combine it with mobile device management capabilities for iOS and Android devices, and will basically enable IT departments within organizations manage a multitude of decices from a single, Web-based ‘control room’.
RIM realizes that, increasingly, employees are bringing their own devices to the office, and is trying to cash in on the fact that those devices are increasingly not BlackBerry phones or tablets.
In an interview with Reuters, RIM’s VP for Enterprise Product Management, said:
“What our enterprise customers are looking for, and the opportunity for us, is to become the de facto platform. We will take full advantage of whatever security capabilities are provided by the core operating system. We’re not going to hold that back in any way, shape or form.”
BlackBerry Mobile Fusion will also introduce self-service functionality for employees to secure lost or stolen BlackBerry smartphones and PlayBook tablets.
BlackBerry (formerly Research in Motion) is a Canadian designer, manufacturer and marketer of wireless devices and solutions for the worldwide mobile communications market. The company is best known as the developer of the BlackBerry smart phone. Blackberry technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. Blackberry was founded in 1984. Based in Waterloo, Ontario, the company has offices in North America, Europe and Asia Pacific....
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