Earlier this year, Mogulite launched as the seventh site in Dan Abrams’ Media Metwork, which includes Mediaite, Geekosystem, Styleite, Sportsgrid, and The Mary Sue. At launch Mogulitefocused on chronicling the lives of moguls from the professional world, from Mark Cuban to Oprah Winfrey to Arianna Huffington. Today, Abrams is announcing that Mogulite is being rebranded next week as TheJaneDough, with a niche focus on content related to women in business.
The editors that currently run Mogulite, Amy Tennery and Hilary Reinsberg, will continue to lead TheJaneDough. As Tennery explains, the stories written from the professional female perspective have attracted a lot of attention on the site and it made sense to refocus the content.
Abrams says that TheJaneDough will call out sexism, highlight top female CEO’s, with the tagline “The business news we knead.”
This isn’t the first female-focused site for Abrams’ empire. TheMarySue launched as a female-focused geek site in February.
Mediaite is a portal for news, information and smart opinions about print, online and broadcast media, offering original and immediate assessments of the latest news as it breaks. Mediaite’s “Power Grid†ranks media professionals across a dozen categories based on their real-time relevance. Power Grid rankings rely on an array of metrics, including anything and everything from circulation to Twitter followers to Google buzz depending on the category
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