The Grand Central Apple Store Is “Arriving Soon”

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Wednesday, November 23rd, 2011
Grand Apple store

Apple’s largest retail store is under construction in Grand Central Terminal in New York City. It takes up an entire mezzanine level at one end of the grand hall where there used to be a restaurant. Currently, the construction site is boxed up and draped in black, but today they added a large digital sign with lettering that flips just like the signs showing the latest trains and tracks above the ticket booths.

I took the picture above this morning, which says simply: “Apple Store, Grand Central. Arriving Soon.” It flipped through other messages as well, including one advertising the Store’s future personal pickup service.

The store was supposed to open in time for Black Friday, but now it looks like it won’t be ready until December 9. When it does open, it will be the largest Apple store in the world, with 23,000 square feet and 300 employees.


Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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