Estimate: 90 Million U.S. Tablet Users By 2014; iPads Drop To 68% Share

Next Story

Zynga’s CastleVille Crosses 5M Daily Active Users, Now Growing Faster Than CityVille

By the end of the year, there will be an estimated 34 million tablet computer users in the U.S., according to new numbers out today from eMarketer. Of those, 28 million (or 83 percent) will be using an iPad.

The iPad still rules the tablet world, jumping nearly 160 percent from an estimated 13 million users last year. By 2014, there will be an estimated 61 million iPad users in the U.S. But the iPad’s share of total tablet users will drop to 68 percent. The total number of tablet users in 2014 is estimated to be 90 million.

While eMarketer doesn’t break out numbers for any tablet other than the iPad, the obvious question is how much of those remaining 30 million tablet users will be on Kindle Fires or Nooks. Those two seem to be the strongest contenders right now precisely because they come in at a lower price point and are addressing a more limited media consumption set of scenarios.

I should note that these estimates are for numbers of users, not devices sold. One iPad or Kindle Fire can be shared by multiple people in a household. For instance, my wife has already absconded with my Kindle Fire, so I guess we count as two users, although I don’t have high hopes of actually getting my hands on it anytime soon. (when she puts it down, my kids grab it to play Fruit Ninja). So I might just have to get my own. I think over time we will see more households with multiple tablets, just like we do today with multiple laptops.