Salesforce Acquires Social And Mobile Cloud Computing Consultancy Model Metrics

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Monday, November 14th, 2011
model-metrics

Salesforce.com has announced the acquisition of cloud computing services startup Model Metrics. Financial terms of the deal, which is expected to close in the fourth quarter of 2011, have not been disclosed.

Model Metrics consulting firm that helps enterprise organizations accelerate the adoption of cloud computing. Specifically, Model Metrics focuses on helping companies adopt mobile and call center technologies, social enterprise solutions, business processes and more. In fact, Model Metrics has completed 1,000+ Salesforce deployments for mid-sized and Fortune 1000 companies. The company also helps businesses create custom mobile solutions for iPad and Android.

Founded in 2003 and based in Chicago, Model Metrics, which has raised $6.5 million in funding, has partnered with Salesforce, Amazon Web Services, Adobe, Apple, and Google. Clients include Abbott, Boeing, Chicago Mercantile Exchange, L’Oreal, Morgan Stanley, and NBC Universal.

Salesforce says that the addition of Model Metrics will “empower partners to develop their social enterprise practice.” The CRM giant’s strategic services team will have more mobile and social capabilities with Model Metrics.

Recent Salesforce acquisitions include Assistly, and Radian6.


Company: Salesforce
Website: salesforce.com
Launch Date: 1999
IPO: February 7, 2004, NYSE:CRM

Salesforce is an enterprise cloud computing company that provides business software on a subscription basis. The company is best known for its on-demand Customer Relationship Management (CRM) solutions. Salesforce was founded in 1999 by former Oracle executive Marc Benioff, and went public in June 2004. Salesforce has been a pioneer in developing enterprise platforms through its innovative AppExchange directory of on-demand applications, and its Force.com “Platform as a Service” (PaaS) API for extending Salesforce.

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