• Kevin Rose’s Oink Hits The App Store

    Thursday, November 3rd, 2011

    Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

    oinkshot
    oinkshot

    Oink, the first app from Milk, Kevin Rose’s startup lab is now available in iTunes. Oink is an app that lets you rate things at different places, and uses social reputation to help others figure out who to trust about what topics.

    Rose gave a preview of Oink a couple weeks ago at the Web 2.0 Summit. At the time, I wrote:

    Oink is a mobile app that lets you rank things in different places. So instead of ranking a restaurant or point of interest, you can rank specific things at those places. Rose showed an example of one of his favorite places, The Samovar Tea Lounge. On Oink, you can rank the different teas at the lounge, and see how they rank against the other teas there and teas you can get nearby. Everything is based on hashtags like #tea, and each type of #tea is ranked by place or within a geographic radius. You can chose to find the best #teas within 1 mile, 5 miles, 25 miles, etc. And they all show up on a map

    Okay, I am off to see Kevin Rose to get a demo. Try out the app and let me know what you think. Update: the full app is invite-only, but you can check out most of the features without an invite. Milk will be letting in thousands of people a day.


    Company: Milk
    Website: mi.lk
    Launch Date: 2011
    Funding: $1.7M

    Milk is a mobile development lab founded by Kevin Rose, Jeff Hodsdon, and Daniel Burka. Milk has announced its first mobile app, Oink, released last fall. The company has since been acquired by Google.

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    Product: Oink
    Website: oink.com
    Company Milk

    Service shut down as of March 31st 2012.

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    Kevin Rose is an angel investor and serial entrepreneur. He is a Senior Product Manager at Google and previously the founder of Digg and WeFollow and co-founder of Milk. Rose also co-founded Revision3, and Pownce (acquired by Six Apart). In addition, Rose is the founder of Foundation, a private newsletter and podcast, and formerly was co-host of the tech news podcast Diggnation.

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