TV e-commerce company Delivery Agent has raised $35.5 million in new funding led by Intel Capital with strategic investors, Liberty Global, and Grazia Equity participating. The Series E raise includes re-investment from all current investors, including Bessemer Venture Partners, bringing total funding to date to $107.3 million.
Delivery Agent helps TV networks monetize content through two distinct channels. First, the company creates online marketplaces for products and merchandise that are seen on television shows. Delivery Agent has signed on all the major networks, including ABC, CBS, NBC Universal, Twentieth Century Fox, and MTV Networks.
Delivery Agent catalogues products appearing in movies and shows and then creates an e-commerce site where products can be purchases. By outsourcing all e-commerce for products seen on their networks to Delivery Agent, networks are able to monetize their content while keeping their overhead costs low.
Delivery Agent’s second service is coordinating advertising from the brands that manufacture the products that are shown on a networks’ TV shows. Delivery Agent will go through the index of products that will be airing on a show prior to when the episode airs, and then reach out to the brand and offer them the ability to buy an ad package for the show. To date, Delivery Agent has processed millions of entertainment commerce transactions across traditional web, social, mobile and connected television.