Online video advertising company Jivox has raised $8.2 million in new funding led by Fortinsure Ventures with existing investors Opus and Helion participating in the round. In addition to the new financing, Mani Subramanian, CEO of Fortisure Ventures and John Squires, CEO of Akademos will join Jivox’s Board of Directors.
Jivox’s online self-serve platform provides video advertising opportunities to clients that allow them create and embed advertisements within their videos. Jivox, which currently delivers more than 1,000 interactive video ads a month, allows for interactive video ads to run on multiple screens with an automated process.
Additionally, Jivox says that its video ads can be created in less than three hours with many social sharing options that run both in-banner and on pre-roll, all with campaign analytics that measure interactions.
A number of media groups use Jivox, including Gannett, Media News Group, McClatchy and E.W. Scripps, and the company has delivered ad campaigns for a host of big-name companies including General Motors, Nokia, Microsoft, HP, Sony and Samsung.
Jivox technology enables agencies, brand advertisers and publishers to deliver highly engaging video advertisements — yielding significant uplift to campaign performance via interactive and social sharing widgets. Paired with advanced targeting, optimization and campaign tracking, Jivox provides an unparalleled video advertising solution. Advertisers and agencies run video ads on the premium Jivox Online Video Ad Network which has an available reach of over 160 million monthly unique visitors (According to comScore’s MediaMetrix, November 2010) and is comprised of top...