Fab.com Nabs Former Etsy VP As COO, Design Within Reach Founder Joins As Advisor

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Friday, October 28th, 2011
fab

Design sales site Fab.com is growing fast; adding nearly 200,000 new members the past 30 days alone, and processing ten thousand plus orders per week. That’s impressive for a startup that started an entirely new business centered around online flash sales of design items from scratch in June. Of course to mitigate this growth, the company has to make a few key hires in operations and finance.

The company has named Beth Ferreira as its new COO. Prior to joining Fab.com she was a an operations consultant to a number of startups including Birchbox, Pixable, JOOR, Nestio, RedRover Networks, fundedbuy, ofakind, and postling. Before that, Ferreira was VP of Operations & Finance at Etsy and a member of the investment team at VC firm Flatiron Partners. She has also held positions at The Boston Consulting Group and at the Union Bank of Switzerland.

New CFO David Lapter has joined Fab.com from Kit Digital, which acquired his previous company, KickApps. Lapter also held positions in the VC world prior to Kit Digital.

The startup has already attracted some celebrity attention with Ashton Kutcher and Guy Oseary as investors. But today, a celebrity in the design world, Rob Forbes, is joining the company as an advisor. Forbes is the founder of design-focused furniture and accessories store Design Within Reach.

Fab.com recently raised another $8 million in new funding, and launched mobile apps for iOS and Android. And the company is nearing 1 million members.


Company: Fab
Website: fab.com
Launch Date: February 2011
Funding: $171M

Fab is on a mission to help people better their lives with design. Fab was founded by serial entrepreneur Jason Goldberg, Bradford Shellhammer, Nishith Shah and Deepa Shah in February 2011 and launched on June 9, 2011. Fab’s headquarters are in New York. The company also has offices in Berlin, London and Pune. Over 6 million people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to...

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