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Adidas Launches The SPEED_CELL Workout Tracker

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Not content to let Nike hog the spotlight, Adidas has launched the SPEED_CELL, a miCoach compatible shoe dongle that senses your foot’s speed, acceleration, and distance travelled. The SPEED_CELL works with multiple sports and fits right inside the shoe’s outsole.

Unlike the Nike+ gear, the SPEED_CELL is more focused on general sporting rather than solely on running. It offers a window on the athlete’s performance and works with the miCoach virtual coaching service to allow weekend warriors to get fit without depending on a fireplug-shaped man yelling at them through a bullhorn.

With the miCoach SPEED_CELL, athletes of every level will be able to track their unique stats including average speed, maximum speed, number of sprints, distance at high intensity levels, steps and stride during play. The on-board memory then stores seven hours of an athlete’s metrics and wirelessly transmits the on-field performance data to their smartphone, tablet, PC or MAC.

Shoes for soccer, basketball, football, and tennis will support the SPEED_CELL. It will be available on December 1st for $70. MiCoach Running will launch at the same time, followed by apps for basketball, tennis, and football.