One of the annoying things about the movie industry is that if you blink while the promotion for a new release is on – about 48 hours in marketing terms – you effectively miss the launch. It’s a bizarre scenario which means that much of the marketing dollars are spent in only a few days before a new film hits the screens and are only aimed at the ‘first weekender’ fans. But many people – myself included – follow actors and their IMDB profiles to see what is ‘to be released’. So there’s a behaviour there industry is just not capitalising on.

Step forward today MoviePilot. This new recommendation and discovery platform brings upcoming films to fans based on their taste. That twists the old marketing model on its head and makes the whole process much more efficient.