Lamenting Orange: Apple Tweaks Smart Cover Color Palette

Chris Velazco

Chris Velazco is a mobile enthusiast and writer who studied English and Marketing at Rutgers University. Once upon a time, he was the news intern for MobileCrunch, and in between posts, he worked in wireless sales at Best Buy. After graduating, he returned to the new TechCrunch to as a full-time mobile writer. He counts advertising, running, musical theater,... → Learn More

Monday, October 24th, 2011
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In addition to refreshing their line of MacBook Pros, it seems as though Apple couldn’t resist the opportunity to tweak their iPad 2 Smart Cover lineup today.

It’s with a heavy heart that I report the orange polyurethane Smart Cover has shuffled off this mortal coil, and has been replaced with a more staid dark grey option. Tragic, I know.

The change seems to have left Apple’s Smart Cover page in a bit of a tizzy — not only does it still show the erstwhile orange cover, but the link to purchase Smart Covers currently leads to a dead end. I like to think that Apple’s web team is so distraught over the decision to axe the orange case that they can’t think straight, but alas, this snafu shall soon pass.

For those of you who have already moved on, the new (and rather fetching) dark grey Smart Cover will run you the usual $39.