Bill Gross On How He Will Avoid Stepping On The Giants’ Toes

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Friday, October 21st, 2011

Earlier this week, Bill Gross launched a new mobile app and website called Chime.in at the Web 2.0 Summit. I dragged Gross in front of our cameras in teh hallway, where he gave me a demo and sat down for an interview. “The goal of Chime.in is to make an interest network,” he tells me in the video above.

The whole point of Chime.in is to help filter all the noise in social networks. It does this by letting you follow not only people, but also interests, and sort your stream by topic. Reading everything in reverse chronology has its limitations. “The problem with time-descending,” says Gross, “is that it won’t always bring the most relevant things to the top.”

In the video below, I argue it is inevitable that other social networks such as Facebook and Twitter will have to add an interest layer at some point as well. How will he avoid stepping on their toes? Gross has experience dancing with Twitter, which has shut off access to his company, UberMedia, and ended up outbidding him for Tweetdeck.

As you will see in the video, Gross is not too worried.


Company: UberMedia
Website: ubermedia.com
Launch Date: March 2010
Funding: $26.6M

UberMedia (formerly postup) is the leading independent developer of applications and web-based services that make it easier for users to find, follow and communicate with others on Twitter and other social media platforms. The company is focused on driving innovation in user experiences across a range of online and mobile platforms. UberMedia also provides advertisers and brands with new ways to engage and communicate with consumers via Twitter through its family of apps. Located in Pasadena, California, UberMedia is...

→ Learn more

Bill Gross is a lifelong entrepreneur and proponent of solar power. While still in college, Mr. Gross founded Solar Devices, a firm that sold plans and kits for solar energy products. As the CEO of the technology incubator Idealab, Mr. Gross has founded several extremely successful companies, including Overture (acquired by Yahoo!), CarsDirect, and Picasa (acquired by Google). Idealab recently moved into the renewable energy market with Energy Innovations, a sister company to eSolar that focuses on the retail...

→ Learn more