Chinese Social Gaming Giant Happy Elements Raises $30 Million

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Why So Siri-ous?

Chinese social gaming company Happy Elements has raised $30 million in Series B funding led by Legend Capital with participation from existing investor DCM. This brings Happy Elements’ total funding to $35 million.

Beijing-based Happy Elements is one of the top Asian social gaming developers on Facebook and has launched a number of popular gaming titles in Japan, China and South Korea. In August 2009, Happy Elements launched its first social game, My Fishbowl, on Facebook. Currently, the game has 1.5 million daily active users.

Currently, Happy Elements’ games are available on Facebook, Tencent, Renren, Kaixin, Mixi, Hangames, Cyworld, Daum, Netlog, Hyves, StudiVZ and Orkut. The company has also launched a number of mobile game titles, including three mobile phone games in Japan.

The new funding will be used to expand to Western markets and to ;aunch of several new smartphone games in 2012. The capital will also be used to hire new talent. In the two years since its founding in 2009, Happy Elements has grown from an eight person team to a staff of 300. By the end of 2012, Happy Elements is planning to launch over eight new games.

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