Social Media Management system Conversocial is launching a free edition of its service. That’s good news for stressed Social Media Managers struggling to organise multiple conversation channels with customers.
The London startup provides a platform to run effective marketing and customer services through Facebook pages and Twitter, bringing structure to the customer-company interaction on social media platforms.
The service was launched in 2010 and counts ITV and Groupon amongst others as customers. Its new Starter Edition is the first software Conversocial is delivering fully free. Co-founder and CEO Joshua March thinks the business decision to go free is a profitable one.
“The perfect customer for our paid accounts is a company who has a reasonably big fan page and Twitter account; they need to plug in their customer service teams to really stay on top of all the direct questions and problems being posted. However before companies reach this point, many have a social media manager trying to do everything themselves, often with very limited budget. We’ve crafted our free starter edition to be a really useful tool for these lone social media managers, which allows us to be in front of them when they are ready to plug in a full team; and will hopefully allow them to get to that point faster.”
Sounds like a plan. The Starter Edition is an instantly delivered SaaS solution, featuring automated to-do lists ensuring comments and tweets aren’t missed, inappropriate content blockers and priority notifications. Managers can prioritise customer service issues, schedule updates, screen and respond to comments, wall posts and tweets on corporate Facebook pages and Twitter account.
The Starter Edition is available to use for one person only. Conversocial’s paid accounts are back in the game when the company’s social media presence outgrows the control of a single manager and a service team is introduced. That’s what instant multi-user upgrades are available for.