• battlefield-13a_01battlefield-13a_02

  • Sony Ericsson Sold 22 Million Android Devices To Date, Going Smartphone-Only In 2012

    Robin Wauters

    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Friday, October 14th, 2011
    se

    A day after Google announced that 190 million Android devices have been manufactured to date, Sony Ericsson this morning revealed that 22 million of those that were sold were its Android-powered Xperia smartphones.

    In fact, 80 percent of the company’s sales now comes from higher-end mobile devices, which is why Sony Ericsson will be shifting its entire product portfolio to smartphones during 2012, the company said.

    Sony Ericsson estimates that its share of the global Android-based smartphone market during Q3 was approximately 12 percent in volume.

    As the company’s President and CEO Bert Nordberg put it recently: they probably should have taken the iPhone more seriously when it was introduced.

    The company broke even – albeit barely – during Q3, after making a €49 million (~$67.6 million) profit in the third quarter last year, and reported a tiny year-on-year drop in revenue. Revenue for the third quarter of this year was about €1.59 billion (~$2.19 billion), compared to €1.6 billion a year earlier.

    The company blamed the drop in net income on higher taxes and lower margins.

    Units shipped during the quarter were 9.5 million, a 9 percent decrease year-on-year due to a decline in ‘feature phone’ shipments.

    The earnings come a week after the WSJ reported that Sony may soon buy Ericsson out of the partnership. The company declined to comment on said report during the Q3 earnings call.


    Website: sonymobile.com
    Launch Date: October 3, 2001

    Sony Mobile (Formerly Sony Ericsson Mobile Communications) is a global provider of mobile multimedia devices, including feature-rich phones, accessories and PC cards. The products combine powerful technology with innovative applications for mobile imaging, music, communications and entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users. Sony Mobile was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. The...

    → Learn more