Point, Click, Search: eBay To Add Image Recognition To Mobile Apps

Rip Empson

Rip Empson is a writer and rabble-rouser at TechCrunch. He covers startups. Why? Because some of those startups are the next Googles, Facebooks and Twitters of the world, they just can’t afford the office space yet. Plus, entrepreneurs tend to be more insane (and interesting) than the average human. Within the Whacky World Of Startups, Rip focuses on music,... → Learn More

Thursday, October 13th, 2011
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Today, at eBay’s new developer conference, Innovate, CEO John Donahoe told reporters that the company plans to roll out image-recognition technology for its mobile offerings by the end of the year. Yes, that’s right. Images, get ready to be recognized.

While Donahoe did not specify which of eBay’s apps would benefit from this technology, as its suite of mobile apps is not exactly pushing into the millions, we’re hoping that most of them will make the cut. The image recognition integration will allow users of eBay’s mobile apps to snap photos of items they see in the real world on their mobile phones, at which point the apps will then match the photo with similar products currently on sale on eBay.com. This will be a huge addition for the eCommerce giant: Point, click, upload, and find the product you desire. Via image search.

According to the AP, eBay’s fashion section already offers a comparable feature that enables users to check out similar products to what they’re currently searching for on the site.

If this sounds familiar, you may be a user of Google Goggles, the magic app in which a user simply opens said app, captures the objects or text images they want to search for, and lets Google do the rest. Granted, Google Goggles isn’t perfect for every search. Looking for plants, cars, furniture, or apparel? Not so good. Which is why image recognition on eBay apps will do quite nicely.

Or, hey, if you’re lazy, you can always just drag an image into the Google search bar and let the search engine scramble to figure out just what it is. Or, perhaps you’re looking for wine? Talk to Vivino.


Company: eBay
Website: ebay.com
Launch Date: September 1, 1995
IPO: February 10, 1998, NASDAQ:EBAY

Founded in 1995 in San Jose, CA, eBay connects millions of buyers and sellers globally in the world’s largest online marketplace, utilizing PayPal to ensure secure transactions. The company also operates specialized marketplaces such as StubHub, the world’s largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. eBay items can be sold either via a silent auction, in which users input the maximum price they are willing to...

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